Our Story
"Excellence in jewelry is not just about gold and gems, but about the trust we build with every piece we create."
Experience the rich heritage and craftsmanship that defines our jewelry. Each piece tells a story of tradition, quality, and artistic excellence passed down through generations.
From our humble beginnings in 1921 to today, we continue to honor the legacy of fine jewelry making while embracing contemporary design sensibilities.
To create exceptional jewelry that combines traditional craftsmanship with contemporary design, providing our clients with timeless pieces that celebrate life's most precious moments while maintaining the highest standards of quality and integrity.
To be Jordan's most trusted and beloved jewelry brand, continuing our century-long legacy of excellence while embracing innovation and sustainable practices that will benefit future generations.
Our Heritage
From a humble workshop in Jaffa to becoming Jordan's most trusted family jewelers, our story spans over a century of dedication to craftsmanship and customer trust.
Yousef Hasan Abu Sara, founder of Abu Sara Jewelry
Chapter One
Our journey began in 1921 when Yousef Hasan Abu Sara opened his first workshop in Jaffa, laying the foundation for what would become Jordan's most trusted jewelry brand.
With a commitment to exceptional craftsmanship and honest business practices, the reputation of Abu Sara Jewelry grew throughout the region.
The historic Goldsmith's Market in old Amman
Chapter Two
Through decades of dedication, we've established ourselves as Jordan's premier destination for fine jewelry, serving generations of families with integrity and excellence.
